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AIBF Business Talk is an original podcast brought to you by the All-Ireland Business Foundation. In each episode we talk to innovators, entrepreneurs and leaders to bring you practical lessons and actionable insights that you can apply to your business and in your daily life.
Episodes
Friday Aug 11, 2023
Friday Aug 11, 2023
π Unveiling the Power of Digital Signage: Gerry McDonnell Explores the Dynamic World of Interactive Displays.
π‘ Dive into the captivating world of Digital Signage and Interactive Displays! In this week's AIBF Business Talk podcast, meet one of the brilliant minds behind it all, Gerry McDonnell, the Owner of Interactive Displays Ireland.
Gerry's expertise shines through his Business All-Stars accredited company, which specialises in an array of cutting-edge solutions β from digital menu screens and point of sale displays to ordering kiosks and touch-sensitive boards. πποΈ His firm has cultivated a devoted clientele by embracing collaboration, customer-centric values, and sheer hard work. πͺπ€
Interactive Displays Ireland, a front-runner in the Digital Signage realm, offers a panoramic range of solutions across the Irish Market. Their secret weapon? The mesmerising power of engagement. π Whether you're in food retail, hospitality, education, or more, Gerry emphasises the transformational impact of Digital Signage. πͺπ¨π«
What's Gerry's formula for success? π Innovation! His team thrives on evolving, from software adaptations to riding the waves of ever-changing trends. β¨Β
One exciting launch is Screen Fusion, an AI-driven gem that revolutionises the way businesses interact with customers. Imagine analytics tailoring ads to demographics or generating dynamic content that demands attention! ππ§
But that's not all. Interactive Displays can seamlessly incorporate real time data to have targeted & relevant ads. For example appropriate weather data could be used to trigger ads for ice creams under the sun or cosy snacks on rainy days. It even synchronises with events like concerts, syncing promotions with relevant goods or tunes. π΅π
The possibilities are boundless, extending to personalised advertising experiences. Picture this: you're on a train, and thanks to NFC technology, the screen delivers tailored ads based on your interests. π±π£
Gerry's golden tips for success with digital signage are:
1οΈβ£ Keep it succinct, as screens have their limits.
2οΈβ£ Embrace eye-catching visuals that complement your message.
3οΈβ£ Tailor your content and scheduling for maximum impact.
And when it comes to maintaining a happy workforce, Gerry's wisdom shines β balance fun with efficiency and encourage thinking outside the box. ππ―
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Β π§Tune in and Get ready to transform your business with the magic of Digital Signage! π
The AIBF accredits the Business All-Star mark to Best-In-Class Irish businesses based on an independent audit of their performance, reputation, and customer-centricity.
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The AIBF is an independent national body that identifies and acknowledges the countryβs most ambitious and visionary businesses.
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