Episode 97: Andy Synnott, Select - Elevating Your Business through Tech Empowerment and Rebranding

Elevating Your Business through Tech Empowerment and Rebranding: Insights from Andy Synnott, Select 📲🎯

Embark on an immersive journey into the realm of Empowerment and Support through Technology; and hear also about the transition from one of Ireland’s best known brands, to a totally new company name and logo; with Andy Synnott of Select, Premium Apple Reseller on this week’s AIBF Business Talk podcast. 🎙️

Known as CompuB for nearly three decades, the company underwent a remarkable transformation, rebranding as Select after acquiring the UK business Stormfront. 🏢

They meticulously collaborated with various companies to craft a unique and premium look that perfectly complements the iconic Apple brand, one of the top-three most recognizable brands in the World. 🍏

Andy reveals that the rebranding venture extends far beyond merely displaying the new logo at their stores or on the website. It encompasses every aspect, from marketing materials to sponsoring and exhibiting at prestigious events like the recent AIBF Summit. 📈

In a world full of constant change, Select has demonstrated their resilience amidst turbulent times, such as emerging from the pandemic and grappling with economic fluctuations. 🌪️ Andy assures that despite these challenges, they are weathering the storm with strength, experiencing a robust presence in the retail sector, and witnessing businesses regaining their footing. 🛍️🏢

Offering a premium experience in Retail, Education and Business is what Select takes immense pride in. They empower businesses and support employees through technology, understanding that true support is the key to success. 💪🤝 In fact, around 60% of common device-related issues that customers come to Select with, can be as simple as turning devices on or off, erasing and reinstalling data, or fixing a dirty charging port. 🔄🔌

 

Andy offers a valuable tip for all business owners out there eager to keep up with ever-advancing technology. While we all crave the latest and fastest tech, it's essential to remember that humans are adaptable but may occasionally require that extra bit of support. 🚀🤝

🎧 Don't miss the chance to learn from an industry expert and hear the incredible journey of Select's rebranding success. 🎉

The AIBF accredits the Business All-Star mark to Best-In-Class Irish businesses based on an independent audit of their performance, reputation, and customer-centricity.

 

The AIBF is an independent national body that identifies and acknowledges the country’s most ambitious and visionary businesses.