Episode 36: Barbara Monahan - Cube Design - Why strong branding is vital for your business

Branding connects you with your customers at an emotional level. 

Strong branding gives your brand a more human quality which people can relate to more than a company that's all business. 

In this weeks episode of AIBF Business Talk, Elaine speaks to Barbara Monaghan of Cube Design about the power of branding and the importance of strategy in creating your brand. 

Cube Design creates and develops brand strategy and design for ambitious entrepreneurs and leaders of SMEs, so that they can build a positive culture in their business, and trust with their audience by defining their authentic purpose. 

Barbara believes that purpose matters because it guides every business decision, and influences the perception of the business to their brand believers. 

In her words: “A strong brand will build a strong purpose, and strengthen trust and loyalty with its audience.” 

The All-Ireland Business Foundation would like to thank Barbara for sharing her valuable insights with our listeners.

We are proud to support and endorse her work with Cube Design.