Episode 185: Small Business, Big World - How Mauve Group Helps Irish SMEs Go Global - Joanna Hart

 “Going global doesn’t need to be overwhelming - not when you’ve got the right partner.”

In this inspiring episode of AIBF Business Talk, CEO Elaine Carroll chats with Joanna Hart, Director at the Mauve Group, a company empowering Irish SMEs to expand internationally without the usual red tape.

Joanna breaks down the real challenges facing Irish businesses - and shares practical, proven solutions that make international hiring, compliance, and scaling simpler than ever.

💬 “We’ve done it ourselves. We’ve walked the walk. That’s why we can help others do it smarter.”

Here’s what you’ll learn:

• Why small companies have more global potential than they realise
  

• How HR tech is transforming international expansion
  

• The power of Employer of Record (EOR) models to reduce stress and cost
  

• Real-life stories of businesses who scaled fast - and smart
  

• The role of partnerships, automation and support in long-term success
  

This episode is a masterclass in future-focused business strategy - with a speaker who’s not just advising companies but actively helping them grow.

👏 A big thank you to Mauve Group, the proud sponsor of AIBF’s Navigating Global Markets research, launching at the All-Ireland Entrepreneurs Summit in partnership with the University of Limerick.

🎧 Tune in now and discover how Irish businesses are stepping confidently onto the global stage.