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AIBF Business Talk is an original podcast brought to you by the All-Ireland Business Foundation. In each episode we talk to innovators, entrepreneurs and leaders to bring you practical lessons and actionable insights that you can apply to your business and in your daily life.
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2 days ago
2 days ago
"I’d rather be the oldest person in the gym than the youngest in the nursing home."
That’s Lorna Brady’s motto — and she lives by it.
She started out as a lifeguard. Now she’s the CEO of Sportsco, a Dublin fitness centre with:
✔️ 5,500 members
✔️ 27,000 visits a month
✔️ A full wellness offering — from babies to 90-year-olds
In this episode of AIBF Business Talk, Lorna shares:
🛠️ How she led a €13M upgrade without closing a single day
🧠 Why emotional intelligence is her #1 leadership tool
👨👩👧👦 Her dream: a space where families can be well — together
🚀 And why “getting things done” is her superpower
Lorna has just been named AIBF Health & Fitness Executive of the Year 2025 — and once you hear her story, you’ll understand why.
💚 Real leadership. Real vision. Real Lorna.
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