Episode 164: Consistency, Authenticity, and Strategy: The Keys to Marketing Success

This week, AIBF CEO Elaine Carroll chats with Garry Kelly of GK Media, an award-winning Galway-based digital marketing agency. 🎥 Garry shares insights on how digital media has transformed marketing, empowering small businesses to compete with global giants through affordable and accessible tools like social media platforms. 📱

Key Takeaways:

1️⃣ Consistency is Crucial: Regularly share content showcasing what makes your business great and the problems you solve. Ensure you’re present on platforms where your audience resides. 🗣️
2️⃣ Authenticity Wins: Let your brand's true personality shine. Consumers connect more with genuine storytelling and solutions that address their needs. 💡
3️⃣ Measure Success: Continuously assess your strategies and refine what works. 📊

Garry emphasises the value of blending traditional and digital marketing while crafting targeted, engaging content. He also advocates for reinvesting in your business and setting ambitious goals. 🚀

From producing videos and podcasts to managing social media, GK Media helps businesses tell their stories.

Find out more by tuning into to this podcast and take your marketing to the next level! 🌍✨