Episode 125: Digital Marketing Demystified: Insights from Sixtwo Digital's Colm Hanratty

In the latest AIBF Business Talk Podcast, AIBF CEO Elaine Carroll catches up with Colm Hanratty of sixtwo Digital, a digital marketing agency that helps businesses grow 🚀. They cover essential aspects of digital marketing strategy, from goal setting to content creation and campaign performance tracking.

Colm's journey reflects resilience and adaptability. He transitioned from a career in Hostelworld to founding sixtwo Digital, leveraging early experiences in social media marketing. His entrepreneurial spirit, inherited from family, has driven the agency's success.

Colm shares three key tips:

1. Define Your Objectives: Understand your business goals and tailor your digital strategy accordingly. Whether it's brand awareness or lead generation, clarity on objectives is crucial for calculating ROI.
2. Optimise Social Media Advertising: Platforms like Instagram, Facebook, and TikTok offer powerful advertising tools. Define clear objectives for your ads to ensure desired actions from your audience, whether it's lead generation or engagement.
3. Embrace TikTok: Don't overlook TikTok's potential. It's not just for Gen Z; it's rapidly becoming a mainstream advertising platform. Consider its unique format and audience when crafting content.

Remember, even if you're not currently using TikTok, securing your username is wise for future use. Less polished content often performs better, emphasising authenticity over production value.

Tune in to the podcast for more insights on social media and beyond! 🎙️

The AIBF accredits the Business All-Star mark to Best-In-Class Irish businesses based on an independent audit of their performance, reputation, and customer-centricity.

The AIBF is an independent national body that identifies and acknowledges the country’s most ambitious and visionary businesses.