Episode 190: 🎧 The Truth About Beauty – How Totalcare Built Trust, Loyalty & a Growing Legacy | Dympna & Ben Fitzgerald, Totalcare

“We don’t do false. Not in beauty — and not in business.”

In an industry crowded with filters, fillers and fast fixes, Totalcare is doing something refreshingly rare: telling the truth.

This week on AIBF Business Talk, we sit down with powerhouse duo Dympna & Ben Fitzgerald, the mother-and-son team behind one of Ireland’s most trusted aesthetic and skincare clinics.

From humble beginnings to becoming a multi-award-winning business, Totalcare now runs a full-service clinic, a high-level training académie, and a distribution arm supplying quality skincare and equipment across Ireland — all while staying true to one simple promise: natural, honest, total care.

We cover:
✅ How Totalcare is building confidence — without the needles
✅ The secret to creating loyal clients (and students) for life
✅ What “no pressure selling” really means in practice
✅ Why their Académie is shaping the future of the industry
✅ Lessons in family business, leadership, and staying human in a clinical world

If you're in beauty, wellness or service — this is a masterclass in integrity, empathy, and doing business your way.